Diane J. Brisebois, CAE, oversees the largest retail association in Canada serving over 45,000 retail establishments including independent merchants, chain stores, mass merchants, big box and online retailers. RCC’s membership covers all segments of the retail market including general merchandise, grocery and pharmacy. Diane joined RCC as its President and CEO in January 1995. Diane has held CEO positions in the not-for-profit sector representing various industries for the past 35 years.
Steve Buors is a leading authority on digital marketing for multi-location businesses. He works with national and international brands to develop inventive strategies using existing and emerging technologies to find new customers, increase sales, and combine the best of national brand strength with local relevance. Steve is CEO and co-founder of Reshift Media, a full-service digital agency that specializes in developing and implementing industry-leading social media, search and website/mobile strategies to enable brands to achieve tangible business results. Reshift Media often collaborates with other advertising agencies to develop, implement and manage digital strategies that amplify existing media campaigns. As a senior executive, entrepreneur and thought leader in the digital marketing industry, Steve has spoken at a variety of events, hosted many webinars and actively contributes to a number of blogs.
Peter's expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains. These insights are reflected in his book, “Customer Centricity: Focus on the Right Customers for Strategic Advantage.” In April 2017, Professor Fader was named by Advertising Age as one of its inaugural “25 Marketing Technology Trailblazers,” and was the only academic on the list.
Harley Finkelstein is an entrepreneur, lawyer, and the Chief Operating Officer (COO) at Shopify. He founded his first company at age 17 while a student at McGill. Harley completed his law degree as well as his MBA at the University of Ottawa, where he co-founded the JD/MBA Student Society and the Canadian MBA Oath. Harley is on the Board of the C100, is an Advisor to Felicis Ventures & Omers Ventures, and is one of the “Dragons” on CBC’s Next Gen Den. In 2016, Harley was inducted into the Order of Ottawa, and in 2017 he received the Canadian Angel Investor of the Year Award as well as Canada’s Top 40 Under 40 Award. In December 2017, Harley was appointed to the Board of Directors of the CBC.
Many different experiences have provided the tool box for Karen to successfully lead Purdys, the largest Chocolatier in Canada. Karen is from Queen's, living in Japan and Asia for 2 years, speaking fluent French, being trained in classic packaged goods marketing at General Mills for 6 years, developing innovative new products at Product Development Partnership in the UK for 1 year, and growing a popular chain of 140 restaurants: Swiss Chalet, for 6 years. Over the years, Purdys and Karen have won a number of awards: 50 Best Employers in Canada (7 times!). Karen has also been the recipient of WXN Hall of Fame, BIV's Women of Influence, EY Entrepreneur of the Year for Family Busi-ness, Henry Singer Award, Queens U. KBH Award and YWCA Women of Distinction.
Kevin Graff is the President of Graff Retail, based in Toronto, Ontario. Since 1988, Graff Retail has specialized in working with retailers around the globe to increase their revenue through improved staff performance. Kevin is widely respected as one of North America’s best retail speakers and trainers and was recently chosen as one of the Top 50 Retail Influencers. His principle belief is that retailers are losing too many sales each day in their stores that they should be capturing. Kevin’s approach to store operations and his intense focus on real, bottom-line issues continually produce outstanding results. Kevin is also the creator of Graff Retail TV, the retail community’s leading source of online sales and management training. Since being launched in 2008, Graff Retail TV has provided thousands of sales associates and store management teams with the skills they need to succeed.
Jennifer is the National Retail Leader and Consumer Analytics Practice Leader for Canada within Deloitte LLP. Her mandate is to leverage her Retail and Consumer expertise in Omnichannel to help clients make sense of the vast quantities of data which exists in their organizations. Jennifer’s clients range from leading global brands and manufacturers, internet gaming, fashion, retail and grocery. She is an accomplished thought leader and has presented at key industry platforms such as Deloitte's Retail Outlook, ICSC, Marketing Magazine, and BNN. Jennifer’s clients include: HoltRenfrew.com, Lord & Taylor.com, HBC.com, Kit and Ace, Winners/TJX, Birks, Walmart, Constellation Brands, LCBO, SAQ, Andrew Peller and Loblaws, among others. Jennifer holds a Masters of Business Administration from the RotmanSchool of Business, University of Toronto, and an undergraduate degree from the University of Waterloo.
Blending keen consumer insight, a passion for thought leadership and a relentless pursuit of creativity and innovation on her clients’ behalf, Kelly Mooney is IBM iX North America’s first Chief Experience Officer (CXO). Kelly provides leadership to the iX North America strategy, creative and design disciplines. Prior to this role Kelly was CEO of Resource/Ammirati, one of the country’s largest independent digital marketing agencies and the first acquired by IBM iX. Under her direction, the agency attracted clients such as CVS, P&G, Kohl’s, Nestlé/Purina and Victoria’s Secret, and drove a legacy of innovation across ecommerce, social media, content creation and analytics A past Ad Age “Woman to Watch,” Kelly is also a frequent speaker at industry events and author of The Open Brand and The Ten Demandments. She is chief architect of the IBM iX Brand Belonging Study and POV, and hosts The Belonging Brief podcast on the same topic.
Eric Morris is the Director of Google's Retail practice in Canada, where since 2002, he has worked alongside the country's top marketers and advertising agencies. Eric has held several leadership roles at Google Canada, leading sales, operations, research, strategy and analytics for Google's advertising business. Most recently, he led Google Canada's search and performance advertising business. In 2016 Eric was named inventor and issued a patent in the United States for identifying rising search queries and trends at scale for advertisers worldwide. Eric was elected to the Interactive Advertising Bureau of Canada’s board of directors in 2009, and elected Chair of the board in 2015.
Deborah Weinswig is an award-winning global retail analyst and a specialist in retail innovation and technology. As the Managing Director of Fung Global Retail & Technology, she is responsible for building the team’s research capabilities and providing insights into the disruptive technologies reshaping today’s global retail landscape. She was ranked a top Retail Influencer by Vend for 2017.