See below for STORE 2016's agenda.

Tuesday, May 31, 2016

7:30 AM - 8:00 AM


8:00 AM - 8:15 AM


Michael MedlinePresident and CEO, Canadian Tire

Diane J. BriseboisPresident and CEO, Retail Council of Canada

Conference Emcee

Kevin GraffPresident, Graff Retail

8:15 AM - 8:20 AM

What's Revolutionizing Retail Today

Willy KruhGlobal Chair - Consumer Markets, Partner-in-charge - High Growth Markets, KPMG International

8:20 AM - 9:05 AM

The Evolving Role of Retail: How our Customers are Shopping

The definition of retail has changed for consumers. Shopping is no longer about utility, but instead about entertainment. Experiential shopping creates an emotional connection to every aspect of our customers' lives. During this session Marc Metrick, President of Saks Fifth Avenue, will present how the Saks Canada stores at Eaton Centre and Sherway Gardens were built with this vision in mind, and how the Saks business will continue on this journey with the consumer.

Marc MetrickPresident, Saks Fifth Avenue

9:05 AM - 9:40 AM

Embracing Digital Innovation - Our Time is Now

At one time, retailers had strong emotional connections to their customers through traditional Brick and Mortar stores. But the advent of ecommerce and the battle for the consumer’s attention has changed the landscape of what “traditional retail” once was. Mobile and the pace of its adoption, coupled with an ever-widening range of digital capabilities, have opened a new dimension of opportunity for giving consumers differentiated and rewarding experiences that will generate loyalty and drive performance. Calvin McDonald, Sephora's President and CEO, will discuss how his team embraced digital and combined innovation and collaboration to consistently reinforce the emotional connection and maintain Sephora’s leadership in the prestige beauty space.

Calvin McDonaldPresident & CEO, Sephora Americas

9:40 AM - 10:10 AM

Wearables and Internet of Things: Transforming In-Store Retail

With a bold vision to effortlessly merge the excitement of physical store with the convenience of the online world, retail revolutionary and former Amazon executive Nadia Shouraboura describes Hointer. This leading-edge hybrid concept started with one apparel chain in Seattle and now has stores in San Francisco, New York London and Singapore. The success of this technology platform is also now being licenced to other retailers. Come hear about why there is such buzz about Hointer and see the future of retail for yourself.

Nadia ShourabouraCEO, Hointer. Former Vice President, Technology, Amazon

10:10 AM - 10:15 AM

Fast Five: SEMRush + RCC Thought Leadership

Understanding your Competition

Intense competition has opened the door for hundreds of digital agencies to enter the market. Many large companies have greatly expanded their own internal digital marketing teams as well. Help your team to compete by providing them with the right tools to get the job done.

Martin WeinbergDirector of Marketing, SEMRush

10:15 AM - 10:45 AM


10:45 AM - 11:30 AM


Concurrent Theatre A

Executive Roundtable: Store Operations Confronts The Reality of New World Retail

Not only are customers more demanding, but competition is also fiercer, the tension between physical and online selling is more prolific, and staff are insisting on more rewarding work experiences. Learn how leading retailers are meeting these challenges and winning with customers and staff alike.


Kevin GraffPresident, Graff Retail


Terry DavisCEO, Home Hardware

Laine FergusonVice President, Retail, The Body Shop

Sean TaylorVice President/General Manager, Wine Rack

Concurrent Theatre B

New Ways to Create Meaningful In-Store Experiences Through Technology

Real-time-in-store analytics are finally paving the way to effectively bridge digital and physical store marketplaces. Learn how both increased loyalty and a more customized shopping experience are possible with beacon driven in-store marketing technology and a different way considering data, analytics and the Internet of Things.

Monique DuquetteCustomer Intelligence Lead, SAS Canada

Concurrent Theatre C

Practical Thoughts on Retail Transformation

Transformation and change are the underpinning of retail today as customers expect retailers to provide a comparable online experience to Amazon which employs 20,000 engineers and a $12B R&D budget. Successful retailers will have to learn to become technology companies in order to stay relevant to the consumer but they will have to do it on a much smaller budget. A key differentiator will be how they choose to leverage their existing assets including the brick & mortar. Hear some of the key learnings that Raif has drawn from Loblaw’s journey building an omni-channel experience across Joe Fresh, Beauty Boutique, two loyalty programs and Click & Collect online grocery in four banners.

Raif Barbaros

Raif BarbarosVP Technology, Loblaws Digital

ShopIn Lounge – Café 1020

Independent Retailer Day

Showcasing Canadian Entrepreneurs: Independent Retail Success Stories

Truly for small Canadian retailers it has never been more challenging - or exciting - in these disruptive times. However, there are great examples of small retailers who have carved-out defendable positions in the marketplace and are finding their way into the hearts and minds of consumers. This session will uncover the secrets of small Canadian entrepreneurs who are surviving and thriving in the face of overwhelming retail competition.

Through this highly engaging panel discussion, panelists will showcase their disruptive strategies on retail concepts, formats, sales channel models, store designs & visuals, branding, marketing, PR, product development and extensions. You will gain knowledge into their big hairy audacious goals, hurdles & victories and lessons they learned along the way.


Craig PattersonCEO & Editor In Chief, Retail Insider


Steve KaminskiChairman & CEO, terra20

Kristy WieberCo-Founder and President at Rent Frock Repeat Inc.

Aaron SladeDevelopment, Snakes and Lattes

11:30 AM - 1:00 PM


11:45 AM - 12:45 PM

ShopIn Lounge – Café 1020

Independent Retailer Luncheon and Mentoring Roundtables

This is an opportunity for independent retailers to meet and network together at STORE. In the ShopIn Lounge (Café 1020) a special lunch for the Independent Retailer Community will be provided. During this time, Independent Retail leaders will be available at select roundtables throughout the lunch hour to meet and talk to others from within the independent retailer community. These special “mentoring roundtables” are an opportunity for the independent retail community to get together to share stories, ideas, challenges and opportunities.


Mark StartupVice-President, MySTORE, Retail Council of Canada

Roundtable Mentors:

Bob IansonOwner, Heirloom Linens

Jennifer GrimmOwner, LUX Beauty Boutique

Misti MussattoPresident & CEO, Toy Jungle

11:45 AM - 12:05 PM

Concurrent Theatre A

Lunch & Learn Session #1: Harnessing the Power of a Community for Delivering Insights

Imagine a world where you can survey your clients, test new communications and offers, have a bidirectional conversation with your clients in a one on one format or in a group discussion, and facilitate discussion among those clients all in ONE place. It’s like social media except that YOU control the conversation and engage directly with your clients in a closed environment. Join us while we share how other retailers have used this revolutionary approach to transition their conversation with clients from a monologue to a dialogue.

Scott ChoSenior Vice-President, Human-centered Innovation, Leger

Marc MacellaioSr. Director, Client Development, Passenger

12:00 PM - 12:30 PM

Concurrent Theatre B

Lunch & Learn Session #2: Building True Emotional Loyalty Through Non-Transactional Interactions

Most loyalty programs are based on the idea of rewarding a customer for their purchase. This limits their engagement with customers to one or two interactions. As a result, increasing the attractiveness of loyalty schemes usually means increasing the cost of programs (customers receive more points, or get better rewards for less) which reduces overall ROI. Using multiple touch points like gamification, social and digital interactions, rewards, lotteries, and in-store beacon technology, retail marketers can find new sources of engagement and strong emotional connections that drive loyalty at a fraction of the cost. In this session, new cost-effective ways of leveraging emotional loyalty to increase customer engagement will be presented and discussed.

Lukasz SloniewskiConsulting Director, Comarch

12:20 PM - 12:40 PM

Concurrent Theatre C

Lunch & Learn Session #3: Drive Store-Level Sales Through Digital Domination

Digital media and mobile devices have fundamentally changed how people find, interact with and buy products and services. While this introduces new challenges for retailers, it also opens up new opportunities for forward-looking organizations to grow sales at the store level by micro-targeting the right message to the right person at just the right time. By employing a combination of local and interest-based digital targeting, retail organizations are able to deliver measurable results at a fraction of the cost of other approaches. Join this entertaining and informative session to learn how your retail organization can apply a proven “digital domination” approach using a combination of social media, search and programmatic display advertising to grow measurable store-by-store sales.

Steve BuorsCEO & Co-Founder, Reshift Media

1:00 PM - 1:45 PM


Concurrent Theatre A

Tomorrow’s Technology-Empowered Employee

As technology is changing how customers buy, retail employees will need to become even more adept at anticipating and surpassing customer expectations.

In this session, learn how mobile technology can be used to improve in-store, inter-employee communication, collaboration and sharing to ultimately deliver the best, immediately informed, product knowledge to the customer.

Patrick FitzgeraldExecutive Vice President, Theatro Labs

Concurrent Theatre B

Executive Roundtable: Innovative Retail Brand Strategies and Their Influence on the Future of Marketing

Canada’s top retail marketers face many similar challenges and yet find unique ways to address them, innovate, and breakthrough. Hear how these visionaries are strategizing and approaching such realities as:

  • Changing customer habits and preferences
  • Marketing across an increasing number of screens and platforms
  • Using data to enable precision targeting, customization & personalization


Steve BuorsCEO & Co-Founder, Reshift Media


Erin YoungChief Marketing & Merchandising Officer, well.ca

Andrea FiedererExecutive Vice President & Chief Marketing Officer, Goeasy Ltd.

Nicolas GaudreauCMO, Group Dynamite

Peter HousleyCMO, Indochino

Concurrent Theatre C

Ninja Analytics: The Craft of Transforming Big Data into Insight

Big data, machine learning, sales trends, product assortment reports, internal sales analyses, third party research, geographic, demographic and seasonal trending are all available to today’s merchant - but using this intelligence to effectively mine for insight and inform instinct has become a sophisticated skill. This session will explore how analytics have transformed contemporary merchandising.


Rick BrownExecutive Director, Fashion, Prestige Beauty, and Solutions, The NPD Group, Inc.


Andrew NicholsManaging Director, Crocs Canada

Sandy SilvaCanadian Fashion and Beauty Industry Analyst, The NPD Group, Inc.

Dale SkulskyVice President - Footwear, FGL Sports Ltd.

Martin Vander VeldenVice President of Merchandising, Best Buy Canada Ltd.

ShopIn Lounge – Café 1020

Independent Retailer Day: So We’re Selling Online, Now What?

Small and independent Retailers across the country are expanding their reach by powering up their online stores. This eCommerce presence can help expand their customer base and enhance sales. How can a small retailer increase their eCommerce footprint? In this session, successful business owners and eCommerce experts will come together to discuss ecommerce strategies that retailers of all sizes can use to expand their eCommerce business. How do I sell to the United States and other global markets? Is my mobile site important? Does my website support my brand? How can I use social media to market my site? These and many other questions will be answered.


Isabelle RacicotTV & Radio Host, Founder www.picoum.com


Bob IansonOwner, Heirloom Linens

Dax DasilvaFounder and CEO, Lightspeed. Founder, Never Apart

Erik SchannenCTO, Picoum.com

1:45 PM - 2:10 PM


2:10 PM - 2:15 PM

Fast Five: VISA CHECKOUT: Helping Improve the Connected Consumer’s Experience

The online checkout experience continues to be a consumer pain point with an Average cart abandonment rate is 77% on tablets, according to research firm, eMarketer. In many cases, consumers have to click through multiple screens, filling out detailed information before completing a purchase. The problem is even more pronounced as devices become smaller with 86% of shoppers never completing their purchases on smartphones.

Marina ChernyakHead of Retail Merchant Sales and Solutions, Visa Canada

2:15 PM - 2:45 PM

The Rise of Instagram and "Virtual Window Shopping"

In this session, Marne Levine, Chief Operating Officer at Instagram will explore the rise of visual communication and the impact on retail and beyond. 2015 was the first year the Oxford Dictionary did not name a “word of the year," but rather the image of "The Face With Tears of Joy.” In the wake of the shift from desktop to mobile, there has been a fundamental shift in the way we communicate from text to images. Join Marne's session to hear more about Instagram's story from startup to household name, real-world examples of retailers who are succeeding with image-based marketing, and how Instagram has become the virtual shop window where retailers can reach shoppers on-the-go.

Marne LevineCOO, Instagram

2:45 PM - 3:30 PM

Integrating Physical and Digital Retail

Frank & Oak is a Canadian success story. Its online brand has transitioned to a bricks and mortar presence and Ethan Song, the company’s founder and CEO will share stories about the journey and how having a deep understanding of each of its consumers has been critical on this trajectory. Joe Jackman, CEO, Jackman Reinvents & Ethan will discuss how your company can merge its physical and digital store data to create a remarkable relationship and experience with your consumers.

In order to remain relevant, every successful business must be reinvented. And in the Age of Acceleration, when brand lifespans are shortening and businesses are being replaced at a faster rate, speed is now of the essence.

Joe JackmanFounder and CEO, Jackman Reinvents

A Fireside Chat with:

Ethan SongCo-Founder, CEO & Creative Director, Frank & Oak

3:30 PM - 4:15 PM

Leveraging Mobile Engagement to Inform the Next Generation of Retail Marketing

Our phones have become witnesses to our accomplishments. As we live symbiotically within our apps, there are an ever-increasing number of victories in our digital lives – like achieving a workout goal, beating a high score in a game that are of value to us but which are not celebrated justly through simple buttons and banners.

Brand engagement on mobile cannot be a rehash of the old model – it must be re-designed and re-imagined. Brands can no longer be interrupters; they need to be reciprocators, natively threaded into these moments to deliver unexpected value for consumers. Brian will discuss the next generation of advertising on the smartphone channel, identifying how brands can at last capitalize on and reward everyday activities.

Brian WongCo-Founder & CEO, Kiip

4:15 PM - 4:20 PM

What's Revolutionizing Retail Today

Willy KruhGlobal Chair - Consumer Markets, Partner-in-charge - High Growth Markets, KPMG International

4:20 PM - 4:30 PM


4:30 PM - 5:30 PM


5:30 PM - 8:30 PM

Excellence in Retailing Awards Gala

Each year, Retail Council of Canada recognizes the best of the best in the retail industry at the Excellence in Retailing Awards gala! This is your opportunity to recognize your team's hard work and shine amongst industry peers.


Ben MulroneyProfessional emcee and Anchor
, CTV's eTalk

Wednesday, June 1, 2016

7:30 AM - 8:30 AM


7:30 AM - 8:30 AM


8:15 AM - 8:25 AM


Diane J. BriseboisPresident and CEO, Retail Council of Canada

Grant FroeseChief Operating Officer, Loblaw Companies Ltd.

Conference Emcee

Kevin GraffPresident, Graff Retail

8:25 AM - 9:10 AM

Personalizing the Retail Experience: Turning Insights to Action

In retail today, every successful innovation rapidly becomes the new standard for which other retailers are measured against. This year, PwC’s global shopping survey, Total Retail, highlights how personalization has now become a dominant customer engagement feature sought by shoppers. PwC’s Retail Partner, Ted Salter, will walk through the insights from that survey and discuss how retailers around the globe are turning those insights into action. Ted will be joined by innovators from the Canadian retail community to discuss how they are approaching personalization with their customers.

Ted SalterPartner, Consulting, PwC Canada


Warren CableVice President, Digital, Canadian Tire Corporation

Graham HillierVice President, Costco Canada

9:10 AM - 9:40 AM

Managing Global Brands in the New Age of Retail

In this session, Nicholas F. Martire, will speak about how Call it Spring, the #1 global footwear brand for the i-Generation, is evolving inside the ALDO Group to be at the forefront of the ever-changing landscape of retail. As Call it Spring’s Head Merchant, Nicholas will discuss 360-degree brand strategy: how the brand adapts to modern-day trends, their go-to-market process, innovation in mobile, and how he is leading the brand's transformation to be more wholesale and online based to complement ALDO Group’s global retail platform. This is the session to attend if you are looking to hear the latest perspective on how to manage your brand strategy, and adapt with the distribution channels of the future!

It is essential to consistently seize opportunities, break boundaries, and go above and beyond what anyone else in the industry can offer.

Nicholas MartireVice President, ALDO Group North America, Call It Spring

9:40 AM - 10:10 AM

2016 Global Economic Outlook: Watching out for the World’s Biggest Retail Giants

Who will be retail’s movers and shakers in 2016? Dr. Ira Kalish, Chief Global Economist at Deloitte, predicts the industry’s biggest global influencers and which markets to watch.

Sharing insights from Deloitte’s 19th annual “Global Powers of Retailing” report, Dr. Kalish will explore the leading retailers by geography and product sector, fastest-growing firms and e-commerce pace-setters. He will also provide a global economic outlook, forecasting which trends will drive retail growth and disruption over the next 12 months.

Dr. Ira KalishChief Global Economist, Deloitte Research

10:10 AM - 10:15 AM

What's Revolutionizing Retail Today

Willy KruhGlobal Chair - Consumer Markets, Partner-in-charge - High Growth Markets, KPMG International

10:15 AM - 10:45 AM


10:45 AM - 11:30 AM


Concurrent Theatre A

Using Operational Excellence to Inspire Seamless Customer Experiences

Today’s retailer understands the importance of a compelling customer experience. What’s less clear is how we get there. With 85 locations across North America, Stitch It Clothing Alterations & Dry Cleaning is a family owned Canadian company that provides a service for both consumers and fashion retailers. They’ve equipped their associates with the latest technologies to provide new ways to improve their processes, connect with customers and raise the bar of customer service by focusing on the in store experience. People, culture and technology come together at Stitch It to elevate the customer experience. This session reviews best practices from the Stitch It model that can be used to help retailers of all sizes improve front line services.

Dave RodgersonRetail Industry Leader, Microsoft Canada

Jennifer BairdPresident, Stitch It Clothing Alterations

Concurrent Theatre B

Engaging the Intent-driven Shopper through Mobile, Social and Local

The consumer of the future is online…all the time. To keep up with the constantly connected customer, businesses need to ensure they are found online, whenever, wherever and however the consumer is searching for them. Retailers that are successful in generating demand, increasing brand awareness, and driving foot traffic into stores will be the ones who provide relevant content that meets the intent of the modern consumer. Furthermore, savvy retailers will build online and in store opportunities that enrich and galvanize the experience for the intent driven shopper, ultimately leading to an increase in sales and revenue.

Drew CashmoreDirector of Sales, Walmart Media Group

Chris PinkertonVP Client Development, Mediative

Concurrent Theatre C

The Modern Merchant: Finding, Inspiring and Developing Greatness

The alchemy between art, science, psychology and gross margin strategy are increasingly becoming the hallmark of retail success. Equally demanding is recruiting, training and retaining this specialized talent. Join us to explore how Canadian retailers are cultivating digitally fluent teams that can both translate data to identify customer opportunities and nourish business partnerships.


Jackie RossPrincipal & Lead Recruiter, JRoss Retail Recruiters


Rick BettencourtVice President, Corporate Merchandise, Sales and Marketing, Nine West Canada

Shari Mogk-EdwardsVice President, Products, Sales and Merchandising, LCBO

Jane NakamachiVice President,Merchandising Planning and Strategy, Canadian Tire Retail

Main Ballroom

Food for Thought: What All Retailers Can Learn from the Myths and Triumphs of Online Grocery

Do people actually order “fresh” produce online? Will aging boomers consider switching their regular trip to the grocery store for an online service? Does ordering grocery online mean a price premium will be charged on the foods ordered? Can food retailers ever make money?

Online grocery is expected to grow at an 18-21% CAGR over the next five years. With such an impressive increase, grocery is uniquely able to understand the details of how customers buy online.

In this session, gain insights, strategies, capabilities and tactics that have been successfully used in grocery in both the US and other markets and understand how these learnings can be applied to your industry in Canada.

Randy BurtPartner, A.T. Kearney Consumer and Retail Practice

Vishwa ChandraVP Retail Accounts, Instacart

11:40 AM - 12:10 PM

Practicing Sustainability: Leading the Movement

What does sustainability mean to your organization? How does it impact the way your customers shop your stores and make decisions on what they buy? Learn how the various cutting edge programs and strategies these senior retail leaders are implementing are changing expectations.


Joe ZenobioExecutive Director, Call2Recycle Canada


Steve MatyasPresident, STAPLES Canada Inc.

Stefan SjöstrandPresident, IKEA Canada

12:10 PM - 1:40 PM


12:20 PM - 12:40 PM

Concurrent Theatre A

Lunch & Learn Session #1: Grocery Shopping Simplified: The Making of the New IGA Mobile App

Following the launch of its new iga.net corporate website and eCommerce platform, Sobeys wanted to continue innovating and offer added-value services to its clients. The company aimed at providing its customers with mobile-driven features that would assist them during their pre-shopping activities and enrich their in-store shopping experience. Sobeys chose to develop a new user-friendly IGA mobile app available on both iOS and Android platforms. From scanning products to browsing through a personalized flyer based on user behaviour, the new app offers enhanced personalization to IGA customers. In this session, Judith Blackburn and Simon Audet will talk about the creation process of the IGA mobile application and share their insights on how to successfully lead a digital project of this scope.

Judith BlackburnManager, Digital Communications, Sobeys Québec

Simon AudetPartner and VP Strategic Alliances, Mirego

12:45 PM - 1:15 PM

Concurrent Theatre B

Lunch & Learn Session #2: The Most Important Decision a Retail CMO Will Ever Make

Among the many strategic decisions a CMO has to make, there’s one that trumps them all. A great retail brand isn’t just about what you sell — it’s about what you stand for. Learn how a compelling Brand Purpose attracts consumers, meaningfully separates you from your competitors, and dictates your retail brand strategy. Leverage this simple principle of great brands to drive your business.

Dom CarusoPresident and CEO, BBDO Canada

1:40 PM - 2:10 PM

Tectonic Shifts in European Grocery Retail: Innovation Lessons for Canada

Discounters and online formats have disrupted European’s grocery retail markets. After almost 15 years of “maturity”, these new players have transformed individual markets and are an emerging pan-European force. Grocery retail experts Oliver Wyman provide their views on the key questions surrounding anticipated break throughs and who will emerge victorious, and, illustrate parallels to the Canadian retail landscape.

James BacosManaging Partner, Retail and Consumer Goods Practice, Oliver Wyman Germany

Fred Thomas-DupuisPartner, Retail and Consumer Goods Practice, Oliver Wyman Canada

2:10 PM - 2:40 PM

T&T Supermarket: Insights Into the Ethnic Consumer

The Canadian palette continues to develop as it is influenced by the many cultures that live in Canada. Whether you are Asian or an Asian cuisine enthusiast, T&T Supermarket has become the place to shop for authentic Asian fresh food. Tina Lee will share the T&T Supermarket success story, insights into the Chinese Canadian consumer, and tips on how to stay fresh and relevant as the needs of your customer base change.

Tina LeeCEO, T & T Supermarkets Inc.

2:40 PM - 3:25 PM

The eCommerce Grocery Impact & Implications for Retail

In this fast-paced overview of global trends and local implications, you'll hear how shoppers' changing preferences and evolving competitive dynamics are driving online grocery. Mobile is having an impact in online grocery trial, adoption, and loyalty & this is driving new innovations & game changing digital enhancements. Click-and-collect, delivery, and other emerging online grocery models are still in their relative infancy, and the immediate lessons learned from these models are uncovering valuable insights for both retailers and suppliers.


Keith AndersonVice President, Strategy & Insights, Profitero

A Fireside Chat with:

Simon RodrigueSVP eCommerce, Walmart Canada

3:25 PM - 3:35 PM


Diane J. BriseboisPresident and CEO, Retail Council of Canada

Kevin GraffPresident, Graff Retail

Willy KruhGlobal Chair - Consumer Markets, Partner-in-charge - High Growth Markets, KPMG International

4:00 PM - 5:00 PM


5:00 PM - 8:30 PM


Now in its 23rd year, the Canadian Grand Prix New Product Awards™ is an annual program that celebrates new products in 32 food, non-food and private-label categories. This awards program provides a unique opportunity for entrants to showcase their new products to a jury of industry experts and to be recognized by their peers.

The Canadian Grand Prix New Product Awards™ encourage new product development and innovation – which are vital to the continued growth of Canada’s consumer products industry.


Ben MulroneyProfessional emcee and Anchor
, CTV's eTalk